{"id":1116,"date":"2017-12-12T13:48:50","date_gmt":"2017-12-12T19:48:50","guid":{"rendered":"http:\/\/nasodio.com\/home\/?page_id=1116"},"modified":"2017-12-21T14:09:50","modified_gmt":"2017-12-21T20:09:50","slug":"prima","status":"publish","type":"page","link":"https:\/\/nasodio.com\/home\/prima\/","title":{"rendered":"Prima"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner el_class=&#8221;fixed&#8221;][vc_column_inner width=&#8221;1\/1&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_column_text c_id=&#8221;.vc_1473786443468&#8243; el_class=&#8221;logocel&#8221;]<a href=\"http:\/\/nasodio.com\/home\/\"><img decoding=\"async\" class=\"alignnone wp-image-254 size-full\" src=\"http:\/\/nasodio.com\/home\/wp-content\/uploads\/2016\/08\/logosodio.png\" alt=\"logosodio\" width=\"335\" height=\"110\" \/><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;fixed&#8221;][vc_column_inner width=&#8221;1\/1&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text c_id=&#8221;.vc_1473786461502&#8243; el_class=&#8221;logo&#8221;]<a href=\"http:\/\/nasodio.com\/home\/\"><img decoding=\"async\" class=\"alignleft wp-image-34 size-full\" src=\"http:\/\/nasodio.com\/home\/wp-content\/uploads\/2016\/08\/logo.png\" alt=\"logo\" width=\"152\" height=\"49\" srcset=\"https:\/\/nasodio.com\/home\/wp-content\/uploads\/2016\/08\/logo.png 152w, https:\/\/nasodio.com\/home\/wp-content\/uploads\/2016\/08\/logo-150x49.png 150w\" sizes=\"(max-width: 152px) 100vw, 152px\" \/><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;fixed&#8221;][vc_column_inner width=&#8221;1\/1&#8243; offset=&#8221;vc_hidden-xs&#8221;][vc_column_text c_id=&#8221;.vc_1473786370636&#8243; p_css=&#8221;font-family:Stan;color:#000000;&#8221; link_css=&#8221;color:#000000;&#8221; list_css=&#8221;font-family:Stan;color:#000000;font-size:20px;&#8221; el_class=&#8221;men&#8221;]<\/p>\n<ul>\n<li style=\"text-align: left;\"><a href=\"http:\/\/nasodio.com\/home\/Archive\"><span style=\"color: #000000;\">Archive<\/span><\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;fixed&#8221;][vc_column_inner width=&#8221;1\/1&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8221;][vc_column_text c_id=&#8221;.vc_1473786404024&#8243; p_css=&#8221;font-family:Stan;color:#000000;&#8221; link_css=&#8221;color:#000000;&#8221; list_css=&#8221;font-family:Stan;color:#000000;font-size:20px;&#8221; el_class=&#8221;menmov&#8221;]<\/p>\n<ul>\n<li style=\"text-align: left;\"><a href=\"http:\/\/nasodio.com\/home\/Archive\"><span style=\"color: #000000;\">Archive<\/span><\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner p_top=&#8221;0&#8243; p_bottom=&#8221;0&#8243; m_top=&#8221;0&#8243; m_bottom=&#8221;0&#8243;][vc_column_inner width=&#8221;1\/1&#8243; offset=&#8221;vc_col-xs-12&#8243; css=&#8221;.vc_custom_1509658029675{margin-bottom: 45px !important;}&#8221;][vc_column_text c_id=&#8221;.vc_1513110980268&#8243;]<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1139\" src=\"http:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/CloseUp_PIRWI_blanco.jpg\" alt=\"CloseUp_PIRWI_blanco\" width=\"2250\" height=\"1467\" srcset=\"https:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/CloseUp_PIRWI_blanco.jpg 2250w, https:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/CloseUp_PIRWI_blanco-480x313.jpg 480w, https:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/CloseUp_PIRWI_blanco-768x501.jpg 768w, https:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/CloseUp_PIRWI_blanco-1200x782.jpg 1200w, https:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/CloseUp_PIRWI_blanco-414x270.jpg 414w, https:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/CloseUp_PIRWI_blanco-780x509.jpg 780w, https:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/CloseUp_PIRWI_blanco-673x439.jpg 673w, https:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/CloseUp_PIRWI_blanco-1035x675.jpg 1035w, https:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/CloseUp_PIRWI_blanco-880x574.jpg 880w\" sizes=\"(max-width: 2250px) 100vw, 2250px\" \/>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243; offset=&#8221;vc_col-xs-12&#8243;][vc_column_text c_id=&#8221;.vc_1513109429028&#8243;]<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1126\" src=\"http:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/TARJETAS_PIRWI.jpg\" alt=\"TARJETAS_PIRWI\" width=\"1920\" height=\"1252\" srcset=\"https:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/TARJETAS_PIRWI.jpg 1920w, https:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/TARJETAS_PIRWI-480x313.jpg 480w, https:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/TARJETAS_PIRWI-768x501.jpg 768w, https:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/TARJETAS_PIRWI-1200x783.jpg 1200w, https:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/TARJETAS_PIRWI-414x270.jpg 414w, https:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/TARJETAS_PIRWI-780x509.jpg 780w, https:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/TARJETAS_PIRWI-673x439.jpg 673w, https:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/TARJETAS_PIRWI-1035x675.jpg 1035w, https:\/\/nasodio.com\/home\/wp-content\/uploads\/2017\/12\/TARJETAS_PIRWI-880x574.jpg 880w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243; offset=&#8221;vc_col-xs-4 vc_hidden-xs&#8221;][vc_column_text c_id=&#8221;.vc_1513109880583&#8243; h5_css=&#8221;font-family:stanb;color:#000000;&#8221; p_css=&#8221;font-family:Stan;&#8221; el_class=&#8221;textos&#8221;]<span style=\"color: #000000; font-family: stanb;\">Prima<\/span><br \/>\n<span style=\"color: #000000; font-family: stan;\">Cat\u00e1logo<\/span><\/p>\n<p style=\"text-align: justify; line-height: 16pt;\"><span style=\"color: #000000; font-family: stan; font-size: 10pt;\">Todos los valores gr\u00e1ficos del nuevo proyecto de PRIMA by Pirwi buscan explorar lo sencillo, pr\u00e1ctico y noble de los oficios en M\u00e9xico, para evocar nostalgia, modernidad y amor por el dise\u00f1o mexicano. Para la identidad gr\u00e1fica y dise\u00f1o de su cat\u00e1logo retomamos algunos de los rasgos caracter\u00edsticos del proyecto, adem\u00e1s de elementos que dan cuenta del proceso creativo y producci\u00f3n detr\u00e1s de los objetos que componen esta nueva colecci\u00f3n. Haciendo alusi\u00f3n a los planos arquitect\u00f3nicos, elegimos el azul como color principal, y para acentuar el car\u00e1cter artesanal de la colecci\u00f3n, optamos por un papel poroso en colores crudos, impreso en risograf\u00eda para generar ruido visual y distintas texturas que conectan con el alma de los muebles. Tambi\u00e9n incluimos como elemento gr\u00e1fico los diagramas que envuelven y hablan de la historia detr\u00e1s de esta colaboraci\u00f3n de PRIMA con el arquitecto Andr\u00e9s Mier y Ter\u00e1n.<br \/>\nEl proyecto fue documentado en colaboraci\u00f3n con el fot\u00f3grafo Diego Berruecos, desde el proceso de manufactura en la f\u00e1brica hasta el montaje final de los muebles en distintos espacios.<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify; line-height: 16pt;\"><span style=\"color: #cccccc; font-family: atl; font-size: 10pt;\">Every graphic element in PRIMA by Pirwi\u2019s new project explores the simple and genuine value of Mexican labours, aiming to evoke nostalgia, modernity and love towards Mexican design. For it\u2019s graphic identity and catalogue we used common features of the brand as well as motives that relates the entire creative process and production of all the pieces that form this new collection. Inspired by architectural planes, we chose blue as our main color and to emphasise the artisanal character of the collection, we selected a rough-texture paper in nude colours printed in risography to create a visual impact that connects with the furniture. We also included the diagrams that tell the history behind this collection in collaboration with Architect Andr\u00e9s Mier y Ter\u00e1n as graphic elements.<br \/>\nThe photographer Diego Berruecos portrayed the collection\u2019s process from its manufacture to the final destination of each piece.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner p_top=&#8221;0&#8243; p_bottom=&#8221;0&#8243; m_top=&#8221;0&#8243; m_bottom=&#8221;0&#8243;][vc_column_inner width=&#8221;1\/1&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-12&#8243;][vc_column_text c_id=&#8221;.vc_1513109858803&#8243; h5_css=&#8221;font-family:stanb;color:#000000;&#8221; p_css=&#8221;font-family:Stan;&#8221; el_class=&#8221;textos&#8221;]<span style=\"color: #000000; font-family: stanb;\">Prima<\/span><br \/>\n<span style=\"color: #000000; font-family: stan;\">Cat\u00e1logo<\/span><\/p>\n<p style=\"text-align: justify; line-height: 16pt;\"><span style=\"color: #000000; font-family: stan; font-size: 10pt;\">Todos los valores gr\u00e1ficos del nuevo proyecto de PRIMA by Pirwi buscan explorar lo sencillo, pr\u00e1ctico y noble de los oficios en M\u00e9xico, para evocar nostalgia, modernidad y amor por el dise\u00f1o mexicano. Para la identidad gr\u00e1fica y dise\u00f1o de su cat\u00e1logo retomamos algunos de los rasgos caracter\u00edsticos del proyecto, adem\u00e1s de elementos que dan cuenta del proceso creativo y producci\u00f3n detr\u00e1s de los objetos que componen esta nueva colecci\u00f3n. Haciendo alusi\u00f3n a los planos arquitect\u00f3nicos, elegimos el azul como color principal, y para acentuar el car\u00e1cter artesanal de la colecci\u00f3n, optamos por un papel poroso en colores crudos, impreso en risograf\u00eda para generar ruido visual y distintas texturas que conectan con el alma de los muebles. Tambi\u00e9n incluimos como elemento gr\u00e1fico los diagramas que envuelven y hablan de la historia detr\u00e1s de esta colaboraci\u00f3n de PRIMA con el arquitecto Andr\u00e9s Mier y Ter\u00e1n.<br \/>\nEl proyecto fue documentado en colaboraci\u00f3n con el fot\u00f3grafo Diego Berruecos, desde el proceso de manufactura en la f\u00e1brica hasta el montaje final de los muebles en distintos espacios.<br \/>\n<\/span><\/p>\n<p style=\"text-align: justify; line-height: 16pt;\"><span style=\"color: #cccccc; font-family: atl; font-size: 10pt;\">Every graphic element in PRIMA by Pirwi\u2019s new project explores the simple and genuine value of Mexican labours, aiming to evoke nostalgia, modernity and love towards Mexican design. For it\u2019s graphic identity and catalogue we used common features of the brand as well as motives that relates the entire creative process and production of all the pieces that form this new collection. Inspired by architectural planes, we chose blue as our main color and to emphasise the artisanal character of the collection, we selected a rough-texture paper in nude colours printed in risography to create a visual impact that connects with the furniture. We also included the diagrams that tell the history behind this collection in collaboration with Architect Andr\u00e9s Mier y Ter\u00e1n as graphic elements. 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